With HP retracting from the only business print segment to see growth over recent years, Epson views the move as highly advantageous to its own growth potential, and that of its channel partners. Remaining committed to its indirect sales model, Epson is reassuring its channel partners that it will not be making a similar switch back to laser technology or changing its technology portfolio.
“Our award-winning inkjet technology is not the same as HP’s and while they have withdrawn from the business inkjet market in favour of reverting to an old technology, we will continue to support the advantages offered by our proprietary heat-free Precision Core piezo inkjet technology. HP’s withdrawal from the market is of huge advantage to us and offers growth potential for both Epson and our channel partners,” said Rob Clark, Senior Vice President, Epson Europe and Managing Director, Epson UK.
“While the laser technology HP has chosen to focus on can make some steps to become less carbon heavy, these improvements will be incremental not fundamental,” continued Clark. “The industry is looking for better, more sustainable technologies and Epson’s inkjet technology answers this need. Unlike HP’s thermal inkjet and all laser technologies, our award-winning piezo inkjet technology requires no heat during the printing process so is by its very nature more sustainable – requiring far less energy and generating less CO2.
“HP’s failure to make its business inkjet technology viable is validation of ours. We remain 100% committed to it and to our channel partners.”Click below to share this article