Axtel, a global provider of high-quality devices for professional communication, has appointed ASBIS ME as its distributor of professional headsets in the Middle East.
In terms the agreement, ASBIS will supply the regional channel in the Middle East and North Africa (MENA) with the vendor’s entire portfolio of professional headsets.
Praveen Singh, Director Sales, ASBIS ME said: “Partnering with Axtel is definitely a step in the right direction. Axtel is leading in the advanced audio technology for voice quality and noise cancellation. The vendor’s headsets are suitable for any environment. With Axtel, we continue to transform one-time clients into trusted business partners.”
Prince Gangadharan, Manager Sales, ASBIS ME said: “This year is an important year for solutions oriented companies as we are moving towards transformation, Artificial Intelligence and 5G. While the industry has been trying to perfect itself, the users’ habits are changing in the blink of an eye. We believe that the Axtel’s high-quality headsets through the design and manufacturing process with added training, will improve skill sets of our partners.”
Axtel said for any company to grow, one of the key points is to have an eye on the market and its needs, and that’s where ASBIS comes in play, knowing the market with extensive expertise. The vendor added that as one of the fastest growing VADs’ in the region, partnering with ASBIS will definitely help Axtel to grow as the distributor has a diverse product range in its portfolio catering to a much larger audience.
Mikolaj Kubiak, Global Director, Axtel, said: “The world is constantly changing, more so with the current situation we are facing, and during these times, as a company we need to have a reality check on what is the need of the hour. One such need is having a better communication with highest quality and ease of use. With this idea, both ASBIS and Axtel have come together and have that common goal to help the channel with the best solution. The channel will benefit from our partnership and can provide an exponential growth for all.”
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