Criteo, a global technology company powering the world’s marketers with trusted and impactful advertising, has announced Criteo Partners, a global partnership programme dedicated to helping channel partners better utilise the company’s advertising platform, which is built on top of its extensive shopper data, to grow and expand their customer base. Today, Criteo’s technology solutions power ad campaigns for over 20,000 advertisers worldwide, with a Shopper Graph providing insight into two billion monthly active users. Through Criteo Partners, agencies are now enabled with the strategy and service expertise to activate Criteo’s data and solutions to grow agency business, boost recognition and drive additional value to their clients.
“Over recent years, brands have increasingly turned to digital media and e-commerce to engage customers across their user experience. This trend has amplified in the past few months at lightning pace due to the impact of COVID-19 on physical stores. More and more brands across MEA are focusing on utilising the full potential of digital media through unique commerce data to engage customers across the purchase journey from awareness, consideration, conversation and into long term brand loyalty,” said Alistair Burton, Country Manager MEA at Criteo. “Through the Criteo Partners programme we are excited to engage and support MEA agencies and partners to supercharge their advertiser relationships through e-commerce insights, tools, training, resources, as well as beta products and rewards.”