ServiceNow, Forbes’ number one World’s Most Innovative Company in 2018, has announced it has signed an agreement to acquire the in-app mobile analytics platform and R&D talent of Appsee, an Israel-based application analytics platform company.
With the acquisition of Appsee’s intellectual property and key Appsee talent, ServiceNow will further its mobile application and web browser strategy by adding deep user analytics to the Now Platform. This deal is expected to further enable the company to deliver out-of-the-box, consumer-grade mobile experiences at scale to enterprises.
“Making our work lives as mobile friendly as our real lives is the next wave of innovation at work. Increasingly employees expect and want more consumer-like experiences at work,” said Boaz Hecht, Senior Director of Platform Product Management at ServiceNow.
“With Appsee, ServiceNow will be able to optimise its own mobile apps and desktop web experiences to bring consumer grade mobile experiences to our customers. Over time, customers using the Now Platform will be able to better analyse how their end users are using the Now Platform to make their work simpler and easier.”
Appsee will provide ServiceNow, and ServiceNow customers, with insights into user behaviour when interacting with the Now Platform. With this added level of analytics, ServiceNow plans to provide more intuitive user experiences and further improve digital workflows to reduce routine work and free workers up to do more strategic work.