Middle East Telecommunications Company, METCO is at the forefront of the digital transformation. METCO provide services for communication solution implementations and provides guidance on products from industry partners. METCO delivers productivity improvements that meet challenges and drives business forward. For more than three decades, METCO has been delivering turnkey telecommunications solutions, rolling out high-performing networks, and providing managed services to ISPs, government institutions and private enterprises. By adapting and adjusting to changes in the market and embracing new challenges, METCO is actively helping to create a unified Middle East and African region.
“METCO has been a long-term partner of Avaya, having worked with Nortel before the acquisition, so they have a strong knowledge of the market and the direction it is heading,” says Faten Halabi, Regional Sales Leader for Bahrain, Iraq, Kuwait and Pakistan, at Avaya. “They are a proven systems integrator, having a deep knowledge base across all our portfolio, and dominate in the contact center domain. We also have the largest market share in unified collaboration, served mostly by METCO, and they have also proven their networking capabilities and won some huge references.”
Avaya has aligned itself with customer needs, with software and services now accounting for three quarters of their revenue. As a vendor, it specialises in complex business communications, built on open and mobile software platforms, and supported by robust underlying network infrastructure. Avaya is well placed to help drive customers’ digital transformation strategies. Avaya is working with customers across the region and supporting contact center agents and digital transformation initiatives across key industry sectors including banking and finance, government, healthcare, and retail.
“METCO has been a long-term partner of Avaya, so they have strong knowledge of the market and the direction it is heading”
“METCO are authorised to sell, design, implement and support unified communications, contact centre, networking and video solutions”
Avaya’s vertical focus allows it to address specific industry challenges and deliver unique solutions for enterprises of all sizes, helping enterprises in their digital journeys. As the workplace is becoming more mobile, and productivity is not limited to a desk in an office building, cloud-enabled unified communications and collaboration tools are becoming the norm.
Avaya Edge is Avaya’s worldwide channel program designed to support Avaya partners as they grow their business and achieve competency in Avaya solutions. The programme structure is based on partner track, streamlined requirements, country location and three gem levels: Diamond, Sapphire and Emerald. Metco is holding the Diamond level which is the highest medal level a partner can obtain. To sell Avaya solutions, there are a minimum number of sales and design credentials required of the partner at a country level. Metco are authorised to sell, design, implement and support unified communications, contact centre, networking and video solutions.
With regard to the drivers and inhibitors in Kuwait and in the region, Faten had this to say. “With oil prices remaining challenging, this has had an effect on the overall ICT market. While certain sectors might delay technology projects, these cannot be shelved indefinitely. On the contrary, especially here in the Gulf, we are seeing a continuing hunger for innovation but organisations are looking closely at what will really differentiate services, drive business growth, and attract and retain customers. Organisations understand that services are only truly smart if they are intuitive, fully available and deliver the desired customer experience. We are seeing organisations delaying investment in projects and revisiting priorities to see if they can do more with less again.”
METCO’s network has more than 600 experienced employees working across the Middle East and African region, working with leading telecommunications service providers, government institutions and private enterprises. It has an extensive customer base of more than 1,000 organisations including Ooredoo, Kuwait Oil Company, Kuwait Finance House, Radisson Hotels, Ministry of Interior, and a 25-year collaboration with Zain Group.
METCO’s solution portfolio
Local Area Network
Many enterprise customers are realising using a single vendor for data networking needs locks you into 30% or higher costs over the life of the data network. METCO supports a best of breed solutions approach. METCO offers a range of data networking technologies including IP Routing, WAN access, workgroup LAN, edge, and core switching products. Different business environments require different networking solutions. The METCO data networking team works closely to determine the solution to solve business needs.
METCO has in-depth knowledge of Enterprise WLAN solutions. The WLAN solutions are suitable for efficient management control of medium to large scale Wi-Fi infrastructure, allowing scalable central control of device configurations, network changes and advanced services. High capacity and high performance can be achieved through a flexible portfolio to build a wireless network that meets the needs of business.
For employees away from office, success depends on their ability to communicate with colleagues and customers. METCO provides employees with mobility tools that mirror office work environment, with features they need to communicate quickly, reliably, and cost-effectively. METCO mobility solutions help employees stay available and productive, no matter where they work. The applications deliver capabilities of a headquarters’ desk phone to laptops, mobile devices, and landline phones in external locations. METCO’s mobility services make the deployment process easier from needs assessment and planning, through installation and configuration, to ongoing diagnostics and maintenance.
With more than 30 years of industry experience, implementing 1,000+ system migrations, METCO has the field experience, technical expertise, and support capabilities to design a secure and scalable end-to-end IP telephony voice solution. Their customers include large enterprises with multiple locations across the country and small office locations serving local community. IP telephony provides a way to extend common voice communications services to employees in workspaces, on the campus, branch offices, remote, or mobile.
As the world of unified communications gets more complex, METCO can help make sense of it by leveraging technology in new ways to simplify the process of bringing people together and helping them work more effectively. METCO experts help to create a unified communication collaboration strategy that aligns with business goals and integrates the products, applications and services into a converged infrastructure.
METCO provides real-time video solutions for HD video collaboration and conferencing, which includes clients for desktops and mobile devices, as well as traditional meeting room systems. This includes high-performance, mobile video that connects in real time, on any network or device to enterprise customers. Desktop video expands the reach of conference room deployment to remote and desktop users. Video conferencing systems enable high productivity, multi-location group meetings with HD voice and video collaboration and conferencing, and content sharing. Mobile applications extend video collaboration to mobile devices, smart phones and tablets. Businesses stay closer to their clients by including video in contact center communications.
Contact Centre Solutions
The traditional contact centre is becoming obsolete. In a consumer driven, Internet enabled world, customers are not just calling. They want access via email, instant messenger, text, video, and more. Customers need to be reached using communications channels they want, while cutting costs, and improving agent efficiency. METCO can help from internal operations to customer relationship management. It offers solutions to make the entire contact centre more effective. METCO has been recognised as a leader in contact center solutions and, one of Avaya’s largest business partner. METCO brings advantages of world-class call center expertise to an organisation.
Metco’s vendor partnerships
- Avaya, Diamond Partner: Solutions across multiple channels and devices for better customer experience, increased productivity
- Aviat Networks: End-to end wireless solutions for mobility, fixed network applications, advanced IP network
- Cisco: Internet Protocol-based networking products and services
- Ciena, Platinum partner: Optical transport and switching solutions, carrier Ethernet, data and broadband networks
- CTI: Solutions for carrier grade billing analytics, self-care, invoice presentment, multi-channel customer interaction recording, call accounting
- HPE, Gold Partner: Hardware, software, solutions, and services
- Juniper Networks: High-performance network solutions to help service providers, enterprises, public sector
- Teleopti: Workforce management and telecom expense management solutions
- NEC: Solutions that cross utilise the client’s experience with global resources
- Microsoft: Microsoft Solutions Framework is a set of principles, models, disciplines, concepts, and guidelines for delivering information technology solutions
- Siae, Gold Partner: Wireless backhaul and fronthaul solutions that comprise microwave and millimeter wave radio systems.
- Verint: Solutions to capture, distill, and analyse complex and underused information sources
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