Xerox Alamana launches new range of devices for Kuwait market

By Arun Shankar   22 September, 2017
Xerox Alamana launches new range of devices for Kuwait market

Pui Chi-Li is Head of Marketing for the Middle East and Africa at Xerox.

In its continuous endeavor to deploy smarter document solution strategies, Xerox and Alamana Industries are launching 29 new printers and multifunction devices. All 29 devices are scheduled to be available by the end of 2017 for Kuwaiti customers and channel partners. The new range will feature simple and secure on-the-go capabilities, cloud connectivity, and access to productivity boosting features and apps. The launch, the largest in the company’s history, will address growing demand in technological advancements across multiple industry verticals, including healthcare, real estate, education, retail and many others.

The new ConnectKey portfolio transforms traditional printing devices into smart, connected workplace assistants that reflect the evolving needs of today’s businesses. Personalized workflows, one-touch access to the cloud and multi-layered security features are the new print, copy and fax.

“We constantly focus on increasing customer productivity, efficiency and innovative approach towards how work is being done. At this historical launch, we are introducing a family of products in a variety of sizes, speeds and capabilities to match the needs of small-and-medium-sized businesses as well as large enterprises,” said Ayman Mattar, General Manager of Alamana Industries.

“The key highlight of this launch is increased connectivity and secure workplace flexibility. As mobile and cloud technologies are crucial to the evolution of IT environments, we strive to stay one step ahead of document technology development because innovation is always our first priority,” adds Mattar.

Ayman Mattar is General Manager of Alamana Industries.

“The launch of ConnectKey not only promotes innovation in the workplace but also strengthens Xerox’s positioning in the Middle East region. Kuwait represents growing potential in document technology and, by strengthening our product offerings, we are enabling our key partners and expanding our channel network. Channel partners strive on technologies that empower them to expand their client base and grow their businesses,” said Pui Chi-Li, Head of Marketing for the Middle East and Africa at Xerox.

The new products will be identified as the Xerox VersaLink and Xerox AltaLink series. The VersaLink devices are designed for small workgroups and distributed teams and include 19 printers and multifunction printers. The AltaLink series includes 10 MFPs designed for larger workgroups or print volume needs.

Key attributes include:

# Streamlined business processes

Off-the-shelf or created by channel partners, built-in apps from the Xerox App Gallery help organizations create workflows tailored to their specific operations. For example, patient records filing, real estate contract management and retail invoicing can be streamlined into fewer, faster steps using digital workflows enabled right from the device.

# Industry-leading intuitive user experience

Benefiting from years of Xerox research in this area, all 29 products share a similar, customizable user interface, which is unique to Xerox workplace solutions and allows the user experience to move with you. The tablet-like touch screen interface can be personalized for different work environments or individual users.

# Mobile and cloud ready

Information flows easily from the device to cloud repositories like Dropbox, Office 365 or Google Drive. Mobile workers can print wirelessly from any computing device.

# Total security for both device and information

ConnectKey technology ensures comprehensive safety for system components and points of vulnerability. It offers protection from unauthorized access to devices; keeps confidential communications and information safe with encryption and image overwrite; audits device access attempts and protects both data and device from malicious intent.

By working with industry leaders in network security, ConnectKey-enabled devices offer added security, ensuring they are monitored and trusted in even the most security-conscious environments. AltaLink MFPs feature an added layer of security through our partnership with McAfee.

Alamana Industries is a distributor of Xerox products in Kuwait for 26 years and is committed to providing the highest quality products and services to its customers. Part of Alghanim Industries, one of the largest privately-owned companies in the region, Alamana Industries, is a technologies and services unit that helps different industries and businesses deploy smarter document solutions strategies.

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