VMware to showcase how cloud enables Middle East Digital Transformation at GITEX

by Pippa Sanderson   13 September, 2017
VMware to showcase how cloud enables Middle East Digital Transformation at GITEX

Ahmed Auda, Managing Director - Middle East and North Africa, VMware.

VMware has announced it will participate at GITEX Technology Week 2017 in Dubai, where it will showcase the latest innovations in security, datacentre modernisation, and digital workspaces to enable Middle East digital transformation.

GITEX Technology Week 2017 will be held from 8-12 October 2017 at the Dubai World Trade Centre. To experience VMware’s hands-on digital demos, in coordination with partners Aptec, Redington, and Starlink, visit the VMware stand in Hall 6.

VMware will also showcase the latest solutions across fields such as multi-cloud management, cybersecurity, datacentre modernisation and hyper-converged infrastructure, Internet of Things, enterprise mobility, and software-defined networking and virtualisation. Exchanging best practices with CIOs, VMware will host an Executive Breakfast under the theme of ‘Realise What’s Possible’.

Ahmed Auda, Managing Director – Middle East and North Africa, VMware, said: “Digital transformation is the top priority for Middle East CIOs. Successful digital transformation is not a one-off IT project, but should be a continuous business journey centred on customer, consumer and citizen experiences. GITEX Technology Week is an ideal platform to show Middle East CIOs how the cloud can deliver secure and exceptional mobile experiences that drive business competitiveness.”

Demonstrating the benefits of digital transformation, around half of businesses in Europe, Middle East and Africa that successfully deploy digital workspaces improve revenue streams and management costs, according to the recent VMware State of the Digital Workspace report.


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