VAD StarLink sets up office in Nigeria as West African operational hub
StarLink, a value-added distributor in META, announced that as part of its global expansion plans, it has launched its Nigeria hub to cater to the West African region and is looking to engage with interested IT security specialized partners.
StarLink has demonstrated success in the IT security business through its well-developed channel network in South Africa and Egypt, which were the first entry points into the African continent. This expansion is in line with the company’s long-term vision to be the largest global IT security VAD by opening up new markets to replicate its unique business model. Nigeria will act as the operational hub for West Africa including neighboring markets such as Ghana.
Yaadhna Singh-Gounden, Regional Manager Africa at StarLink said, “We had envisioned Africa to be a huge opportunity and our continued focus on growth in this region has triggered this expansion into West Africa, which will see further investments towards deploying local skills and a service office for on-the-ground presence that would bridge the gap between lack of skills to representing vendors who do not have local presence. Thus, facilitating bringing best-of-breed technologies to this part of Africa.”
StarLink has made its mark as a rapidly growing value-added distributor globally with on-the-ground presence in 13 countries including the US and the UK. With a focus on next-generation IT security technologies, StarLink has grown organically at an average rate of 60% year on year, now a $200 million turnover.