Sophos announces partner promotion targeting SME in Middle East
Sophos announced a new initiative for small and medium sized businesses in the Middle East. The special training and incentive initiative for channel partners is designed to enable them to address small and medium businesses as a focus for their go-to-market activities.
Speaking on the new initiative, Harish Chib, Vice President, Sophos Middle East and Africa said, “With the growing volume of sophisticated and targeted threats across the world, small businesses without dedicated security resources are particularly challenged to stay secure. They often do not have adequate skilled security staff on board and have invested more on managing business challenges than on IT security infrastructure. The strategy of adding layer upon layer of security technologies is really no longer practical or effective. It is costly and complex and out of reach for a vast majority of businesses. Hence, we felt it is important to cater to this segment.”
“Our intention is to help incentivise our channel partners to better serve and support our customers in this market segment with security knowledge and expertise. Channel partners, who meet these targets will incentivised and rewarded by Sophos for their efforts, where they will be able to earn back by way of price discounts and credit for certification training,” Chib added.
Sophos also announced a special pricing and rebate promotion for channel partners targeting the small and medium business end users. As part of this special incentive, partners can get a return through reduced pricing and extra training initiatives.
“Sophos is 100% channel driven, IT Security Company offering synchronised security through our next-generation portfolio of endpoint, network or cloud security solutions. As part of our Channel First-Channel Only sales strategy, we are committed to providing simple and comprehensive security solutions to not only the mid-market enterprises but also the SMB segment and the channel partners that serve them. We are confident that our new training and incentive initiative will encourage our regional channel partners and gear them to cater to the ever-growing SMB segment in the Middle East,” Chib explained.
Partners are now able to manage all Sophos solutions for every customer through the company’s centralised management platform, Sophos Central. Within Sophos Central is Sophos Central-Partner, a specialised dashboard that allows partners to distribute licenses, add new customers on demand, cross- and upsell services, drive recurring revenue and have a clear, real-time perspective on all customer activities. Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective.
The primary objective of the Sophos partner programme is to equip partners with training and resources that enable them to sell, market, distribute and implement the company’s award-winning cloud, network, server and end-user protection solutions to organisations of all sizes. It provides access to the company’s portfolio of market-leading endpoint and network security products, which have been engineered keeping its partners in mind.