SonicWall appoints Michael Berg to lead channel programme in Europe

by Pippa Sanderson   31 May, 2017
SonicWall appoints Michael Berg to lead channel programme in Europe

Michael Berg, Senior Director of Channel Sales, SonicWall.

SonicWall, the trusted security partner protecting more than one million networks worldwide, has announced that Michael Berg has joined the company as Senior Director of Channel Sales with a focus on Europe. As the latest addition to SonicWall’s worldwide sales and channel team, Berg will enhance the company’s strong relationships with the European channel and enable SonicWall to deepen its relationships with distributors.

The WannaCry attack that infected more than 150 countries is a timely reminder of the reach of ransomware and other threat vectors across the world. According to the data gathered by the SonicWall Capture Labs team and reported in the SonicWall Annual Threat Report, ransomware grew from 3.8 million in 2015 to an astounding 638 million attack attempts in 2016 for a 167x year-over-year increase. SonicWall has added leadership in the European market to partner more closely with the channel in securing customers from threat vectors such as ransomware, leveraging the company’s real-time breach detection and prevention solutions guided by real-time insights from the SonicWall Capture Threat Network.

As part of the Worldwide Sales and Channel team, Berg will drives sales and channel programmes in Europe and is based in Switzerland. He will be responsible for executing on SonicWall’s 100 per cent channel go-to-market strategies, partner recruitment and development, distribution partnerships and the full implementation of the SonicWall SecureFirst Partner Programme to drive mutual revenue growth with the channel.

“SonicWall has already garnered unprecedented traction with channel partners globally and in Europe since spinning off as an independent cybersecurity company in November,” said Steve Pataky, Vice President of Worldwide Sales and Channel. “Michael’s expertise will strengthen the deep partnerships we are building with channel partners in the next phase of our growth. I’m particularly excited that Michael brings personal experience working with distributors and can strengthen our close ties with the distributor community.”

Berg brings to SonicWall more than 20 years of experience working with channel partners and distributors in the region. He joins the SonicWall team after serving as the Channel Director at encrypted communications firm Silent Circle, where he lead commercial activities with distributors in the mobile device space. Previously, he was Vice President of Project Management at leading IT distributor ASBISc Enterprises PLC and established strong channel relationships across EMEA. Berg developed his in-depth knowledge of distributors earlier in his career during his 15 years at distributor Tech Data, where he served in various management positions in Germany and Switzerland.

“After 20 years of working with channel partners and distributors, I have developed a great impression of SonicWall,” said Berg. “The rush of partners to join the SonicWall SecureFirst Partner Programme demonstrates that the company enjoys partnerships with the channel that are unmatched in the industry. I am excited to join SonicWall at a time when it’s seeing incredible traction with the channel worldwide, fuelled by a mix of strong leadership, innovative solutions and channel enablement.”


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