Smart home Ring ties up with Arab Business Machine for Middle East, Africa

by Agency News   1 October, 2017
Smart home Ring ties up with Arab Business Machine for Middle East, Africa

(Left to right) Mohammad Meraj Hoda, Managing Director of Ring and Ghassan Bendali, General Manager of ABM Middle.

Ring, the vendor in home security, announced that it has signed a value-added distribution agreement with Arab Business Machine Middle East for the Middle East and North Africa. As per the agreement, Arab Business Machine will promote and distribute Ring’s innovative home security products and solutions and offer value-added services through its extensive channel partner network.

Ring is expanding its global presence and operations in response to the region witnessing a positive growth of the property sector with many developers focusing on building master-planned communities and the increasing demand for home security solutions.

“Ring re-imagined the doorbell so consumers could respond – using a smartphone – to someone at their front door from anyplace, anytime while simplifying the technology with the combination of application, cloud and security hardware. Arab Business Machine is very well placed in the MENA region to position our smart home security products with its broader reach across key retailers, Internet Service Providers and online stores,” says Mohammad Meraj Hoda, Managing Director of Ring.

Ring has evolved as a brand in the smart home security space represented by 16,000 plus stores across North America and Ring’s products globally have been hailed as dependable second set of eyes and ears to deter would-be thieves from entering homes and communities. It has been proven that Ring doorbells can reduce crime by up to 55% in neighbourhoods, and the goal is to bring the same convenience and security to the Middle East neighbourhoods.

As the distributor, Arab Business Machine will distribute Ring’s latest suite of smart home security products such as Ring Video Doorbell, Ring Video Doorbell Pro, Video Doorbell Elite, Ring Floodlight Cam and the new Ring Spotlight Cam and conduct channel engagement, training and activation programs for partners. Arab Business Machinewill also set up go-to-market strategies with key retail partners and provide the needed infrastructure for micro-channel to engage with the Ring brand.

“We are continuously evaluating new and innovative technologies and emerging trends to add to our portfolio, which have a direct impact on the dynamics of the home security industry in the residential security sector in the MENA region. This makes our partnership with Ring a perfect fit. We see exciting new possibilities in this partnership with Ring across the MENA region and it will help ABM to better address our customer’s needs for the ever-increasing demand for home security solutions,” said Ghassan Bendali, General Manager of Arab Business Machine Middle East.

Arab Business Machine will distribute Ring’s best-of-breed home security solutions in UAE, Jordan, Lebanon, Oman, Kuwait, Qatar, Bahrain, Egypt, Algeria, Tunisia, Morocco and Iraq. Established in 1986 and based in Dubai, Arab Business Machine is Apple’s authorised distributor for the Middle East region. Arab Business Machine also provides consulting services for pre and post-sale technical marketing support, new product support, resellers and customer education and marketing support.

Arab Business Machine sells through its network of Apple Authorised Premium Resellers, Apple Authorised Resellers and Solution Experts, and Authorised Retailers in the following countries: Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen and the Kingdom of Saudi Arabia. The company is a member of the multinational Midis Group.


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