Saudi Arabian Al Tayyar Travel Group expands relationship with Amadeus
Al Tayyar Travel Group, one of the largest travel and tourism companies in the region, as part of its sustained efforts to contribute to the development of the corporate travel sector, has signed a new partnership agreement with Amadeus, a provider for advanced technology solutions for the global travel industry.
The agreement extension till the year 2020 will transform the existing relationship between Amadeus and Al Tayyar to a strategic partnership, and expand their cooperation from the local level to the Middle East and North Africa. The signing of the agreement marks a step forward in ensuring the delivery of quality services to a wider customer base across the region.
In the past few years, Amadeus and Al Tayyar Travel Group have worked together to drive operational efficiencies in the Saudi travel industry, offering specially designed services inspired by Amadeus distribution technology. During the course of the existing relationship, Amadeus developed specific solutions that met, the needs of Al Tayyar’s customers, and helped it effectively use technology as a true competitive differentiator to succeed in a rapidly changing market.
Al Tayyar Group’s decision to upgrade the partnership with Amadeus to the regional level is in line with its intensive projects and investments in the e-commerce, travel and tourism industries, as well as its global expansions.
Abdullah bin Nasser Al-Dawood, Managing Director and CEO of Al Tayyar Travel Group, said: “As a major company in the regional travel sector, Al Tayyar has been building on the solid foundation of our existing relationship with global travel solutions providers like Amadeus. Our vision is to find innovative ways to meet the needs of the market and create new avenues for growth. The expansion of our strategic partnership with Amadeus to the regional level will further strengthen our relationship and infuse fresh energy to the corporate travel sector in the region.”
Antoine Medawar, Vice President of Amadeus MENA, said: “The MENA region represents a key hub of corporate travel and offers vast opportunities for the travel industry. As Amadeus takes its strategic partnership with Al Tayyar to the regional level, the corporate travel sector in the MENA region will stand to gain significantly from the expertise of two leading players in the travel industry. Amadeus is committed to excellence as we work together with Al Tayyar to find new ways to satisfy customer needs and identify exciting new opportunities in the region.”
Amadeus is a leading innovator in the travel sector and it has been empowering the regional travel industry with next-generation products and services to help it overcome rising costs, unpredictable market conditions and changing business models. Its integrated and comprehensive suite of solutions allows travel agencies to streamline and enhance the corporate travel process, enabling them to leverage the opportunities offered by automation and digitisation to gain competitive advantages in the market.