Ring and Al Jammaz embark on partner roadshow to make homes safer in Saudi Arabia
Ring, a leader in neighbourhood security together with Al Jammaz Distribution, a leading Saudi based Value-Added Distributor, have embarked on a two-city roadshow in Riyadh and Jeddah.
This saw Ring promote its home security products and share insights into the importance of home security with its partners in the kingdom.
Mohammad Meraj Hoda, Vice President of Business Development – Middle East and Africa at Ring, said:
“Ring believes in keeping homes and communities safe rather than just comfortable and we hope to change the way home owners view security by keeping an eye on their family and property, even when they can’t.
“The Ring roadshow is an important and exciting component of our go-to-market strategy as we introduce new opportunities to our partners. It also enables our partners to engage with Ring executives at a local level, providing on-ground insights into the home security market as well as customer experience feedback directly from those who are part of our parent network.”
Recent studies regarding the real estate market indicated that the Gulf countries in general and Saudi Arabia, in particular, are likely to be the most advanced with respect to establishing smart homes as a result of the level of constructional development in this region.
According to a report by Statista the revenue in the ‘Smart Home’ market amounts to US$124m in 2017 with expectation for it to show an annual growth rate (CAGR 2017-2021) of 42.3 % resulting in a market volume of US$507m in 2021. The report further reveals that currently the household penetration is at 6.1 % in 2017 and is expected to hit 24.7 % in 2021.
Asim Al Jammaz, CEO, Al Jammaz Distribution, said: “We are very happy to host the Ring Roadshow in Riyadh and Jeddah as we believe that it will act as a catalyst to expedite the visibility and awareness of Ring’s entire range of home security products and solutions.
“We want our partners to move from product-centric selling to an integrated home security solution selling propositions, explore exciting new opportunities and partner enablement initiatives, expediting transition from product-centric selling to integrated security solution selling, thus strengthening value proposition for partners.
“The awareness and demand for smart entry devices, such as smart doorbells that keep families, neighborhoods and communities safe are growing and we are sure that our partners will gain a better understanding of the Ring products and will have direct access to the Ring team who will be able to address any questions and concerns.”
Ring has evolved as a leading brand in the home security space represented by 18,000 plus stores across North America, and Ring’s products globally have been hailed as a dependable second set of eyes and ears to deter would-be thieves from entering homes and communities.
Following a pilot program with the Los Angeles Police Department in the US, within six months it was proven that Ring’s Video Doorbell which provides a live view of any doorway and includes adjustable motion sensors and night vision, was able to reduce crime in a Los Angeles neighborhood by over 55%. The goal is to bring the same security to Middle East neighbourhoods.