Redefining the retail space using visitor tracking and analytics

21 March, 2017
Redefining the retail space using visitor tracking and analytics

Vic Bageria is CEO and CVO at Sàvant Data System.

Sàvant Data System offers intelligent solutions including people counting solutions, business intelligence and in-store analytics. Its partners have been benefiting by counting and tracking visitors in malls and other retail outlets in the region. Sàvant Data System deploys advanced solutions that accumulate information, which become the basis for strategic decisions in improving sales, monitoring market activities and controlling operational costs.

“The technology falls under the category of customer behavioural analytics, which encompasses financial services to business by leveraging traffic patterns and demographic data of consumers,” says Vic Bageria CEO and CVO at Sàvant Data System.

This aspect is useful in identifying patterns that strengthen business capabilities. Moreover, people counting platforms are effective means in tracking consumer paths – where, how, when and which transactions are frequented by customers that lead to favourable responses to offers, campaigns and advertisements. It also equates to retail insights packaged as a technology solution that intensifies the internal decisions of business leaders in terms of selecting external retail options and identification of trends.

Sàvant Data System offers in-store analytics and heat map analysis reports that clearly shows the entry-exit behaviour of visitors in a company’s business space. The reports increase understanding of the success of particular zones and identifying the basis for unsuccessful areas of physical stores. The heat map keeps track of visitors as they enter the store essentially determining the hot zones that lead to occupancy of shoppers.

The technology architecture is primarily based on OpenCV, OpenNI, Python and Java. It is generally integrated with cloud model subscription on-site. The use of edge devices such as image processing and advanced video analytics is always recommended. Big data business analytics and usage of back-end user equipment is also integrated.

The vendor also provides business intelligence in the form of a software toolkit suite that paves the way for database administrators, power users, end users and IT staff to manage, build, and share applications without having to undergo the tedious learning process of understanding the programme.

Sàvant Data System technology can be best used with 3D sensors that prevent instances of shadow, obstructions and other issues that lead to inaccuracies.

The products are tested and prepared to overcome general challenges when integrated into business systems. However, adoption of these technologies is varied, and face challenges in the region with regard to tracking systems since these have issues in close interactions.

Sàvant Data System has built its regional presence by establishing partnerships with known retail giants including Avenue Mall Kuwait, Madinat Jumeirah Dubai, Oasis Center Dubai, Oasis Mall Al Khuwair Oman, Oasis Mall Al Rass Saudi Arabia, Oasis Mall Azizia Saudi Arabia, Sahara Centre Mall Sharjah, Bawadi Mall Al Ain, Wafi Mall Dubai, Arabian Center Dubai, Ansar Mall Sharjah, Wahat Hili Mall Al Ain, Lulu Mall Fujairah, Hyatt Plaza Doha Qatar, Reef Mall Dubai, Etihad Mall Dubai, Andalus Mall Jeddah Saudi Arabia, Hayat Mall Riyadh Saudi Arabia, Amwaj Mall Dhahran Saudi Arabia, Panorama Mall Riyadh Saudi Arabia, Gulf Mall Qatar, Barak Grand Mall Oman, Galleria Mall Dubai, and Meraas Outlet Village Dubai.

Sàvant Data System collaborates with end-customer accounts in the region including luxury retail conglomerates and other reputable business organizations like Ahmed Seddiqi and Sons, Al Futtaim retail Group, AKI Group, Damas LLC, Etoile Fashion, Al Tayer Group LLC and Al Furjan Group.

Sàvant Data System solutions are viewed as primary drivers for the regional retail infrastructure growth. Increased adoption of retail analytics and footfall counting services lead to various business decisions that promote efficiency and success in marketing and operations. This also synergizes business management, operations and marketing procedures.

With people-counting devices, businesses can generate the total number of shoppers who enter or leave the zone and allows for identifying the direction of their movement. These solutions lead to valuable insights in understanding visitor’s behavioural patterns and frequency of visits.

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