Pure Storage to showcase flash array at Gitex 2016

by Agency News   21 September, 2016
Pure Storage to showcase flash array at Gitex 2016

Christian Putz, Director, EEMEA, Pure Storage.

Solid state array vendor Pure Storage announced their participation at Gitex Technology Week 2016, where they will showcase their recently launched FlashArray//m10 and FlashBlade solutions.

The latest addition to the FlashArray//m family, FlashArray//m10 is a storage solution for mid-sized IT, as well as an affordable entry point to flash for larger enterprises looking to flash-enable a first key business application. FlashBlade is an elastic scale out, all flash storage platform that delivers all flash performance to multi Petabyte scale data sets at economics of less than $1/GB usable of data. Together, Pure Storage FlashBlade and FlashArray family of products form a platform for organisations to build their all-flash cloud.

In addition to showcasing their new solutions, Pure Storage will also be using Gitex as a platform to showcase Evergreen Storage, the disruptive business model that allows customers to deploy storage once and independently upgrade performance while keeping maintenance costs flat. As a result, organisations can avoid forklift upgrades every three years which are expensive.

“Dealing with legacy IT has become increasingly complex, expensive and painful, silently but insidiously killing productivity and sucking massive amounts of time and money better spent on accelerating innovation,” said James Petter, Vice President, EMEA at Pure Storage. “At Pure Storage, we are committed to re-defining modern storage with simplicity first, as help customers on their journey to the all-flash datacentre.”

“Our all flash arrays are now at a lower price point than Tier 1 disk. Couple this with our Evergreen business model and the fact that our solutions offer 10x the performance of Tier 1 disk, are 10x more efficient and 10x denser and massively simpler to deploy and manage, and there is now simply no logical reason for enterprises in the region to purchase legacy disk based systems for Tier 1 and Tier 2 workflows such as databases, server virtualisation and VDI,” said Christian Putz, Director, EEMEA, Pure Storage.

“We look forward to using Gitex 2016 as a platform to continue educate enterprises on how migrating to all flash storage can help them reduce their total cost of ownership, realise operational efficiencies and gain a competitive advantage.”

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