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Mobile payment solutions fuel pan-regional geographic expansion

Mobile payment solutions fuel pan-regional geographic expansion

AfricaMobilePartners ProgrammeSoftware
Niranj Sangal, Group CEO, OMA Emirates.

2017: YEAR IN REVIEW

OMA Emirates has introduced new services as well as implemented several projects which have helped move into new and uncharted avenues. The OMA Emirates Benefit Beyond platform which was previously focused only on being a loyalty card now has several new services added on to the platform and provides customers with a wider range of end user benefits. The new and enhanced offering includes gift cards, prepaid cards and an easy to use mobile application.

Ingenico has introduced innovative and advanced POS terminals and has driven OMA Emirates to develop software solutions to capitalise on the Unattended and Mobility services and have boosted sales opportunities. The need for customer satisfaction is a priority and OMA Emirates is now working with the fast-paced sectors of retail, with Mobility solutions and Unattended solutions for transport, entertainment, and the growing parking services. And the company also has a continuous focus on Issuance solutions and services.

Digitisation has been on an upward trend in the Middle East, especially within the GCC with governments playing a key role in paving the way for technology advancements and innovations to be utilised across the services they provide for citizens and residents. “This has also spearheaded the use of new payment options by the financial institutions as well as the retailers,” explains Niranj Sangal, Group CEO, OMA Emirates.

There is a wider acceptance of mobility solutions and the implementation of unattended payment solutions across Parking, Kiosks and Vending Machines. However, the surge in such solution usage can also be attributed to the focused efforts being made to provide safe, secure and convenient modes for both payments being made as well as for payment acceptance.

One of the primary inhibitors especially in the payment domain is the high technology costs. Simultaneously, the skills required to manage and implement the latest innovations and advancements in technology are in short supply.

Key takeaways

  • There is a wider acceptance of mobility solutions and the implementation of unattended payment solutions across Parking, Kiosks and Vending Machines.
  • The surge in such solution usage can also be attributed to the focused efforts being made to provide safe, secure and convenient modes for both payments being made as well as for payment acceptance.
  • One of the primary inhibitors especially in the payment domain is the high technology costs.
  • Skills required to manage and implement the latest innovations and advancements in technology are in short supply.
  • Digitisation has been on an upward trend in the Middle East, especially within the GCC.
  • Digitisation has spearheaded the use of new payment options by financial institutions as well as the retailers.
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