Mitsumi appointed as distributor for Dell EMC in Africa

by Agency News   3 October, 2017
Mitsumi appointed as distributor for Dell EMC in Africa

Nazih Moufarrej, Managing Director, Central and Eastern Africa region, Dell EMC.

Mitsumi Distribution, an ICT and telecom distributor in Middle East and Africa, announced it has been appointed by Dell EMC Middle East, as an Authorised Dell EMC Enterprise Distributor for the Africa region. The move demonstrates their confidence in its ability to help grow their brand across the region.

Since the Dell Consumer, Commercial and SNP African distribution partnership first began in 2009, Mitsumi has played an integral role in helping to grow the Dell business across the region. As an authorised distributor, Mitsumi will distribute Dell EMC storage products including all-flash arrays, hybrid storage platforms and networked-attached storage solutions in Angola, Burundi, Cape Verde, Comoros, Djibouti, Eritrea, Ethiopia, Ghana, Kenya, Liberia, Mayotte, Nigeria, Reunion, Rwanda, Seychelles, Somalia, South Sudan, Tanzania and Uganda.

Other Dell EMC enterprise IT offerings include servers, converged infrastructure and cloud infrastructure products.

Nazih Moufarrej, Managing Director, Central and Eastern Africa region, Dell EMC said, “Dell EMC is proud to sign this unique partnership agreement with Mitsumi. Dell EMC was focusing on progressing its technological corner in product growth to be able to encounter the needs of customers both at the descent and aloft ends of the market.”

Mitesh Shah, Managing Director, Mitsumi Distribution said, “Over the last two years, we have invested heavily in our team and business to ensure we have the correct skill sets in place to drive growth and capture the Middle East and Africa market share. We are also concentrating on developing our product distribution capability and reach. We look forward to working with Dell EMC and we are sure that this partnership will offer a wide product offering to all the enterprise partners based in Africa. Mitsumi has been successfully serving a broad network of partners for the past 20 years, he Added.”

Reseller partners across Mitsumi’s entire African footprint now have access to the Dell EMC portfolio, including an extensive and innovative range of flash storage, hybrid cloud, and advanced data center solutions. In October 2016, Mitsumi also gained Dell Consumer Product distribution rights for UAE, Bahrain, Kuwait, Oman, Qatar, Yemen, and Libya, Jordan, Lebanon, Iraq countries for the wholesale industry only.

Mitsumi distributes a wide range of products covering PC, Notebooks, mobility, data centre, storage, hardware, services and telecommunication products from various well-known vendors. Mitsumi operates in 11 Middle East and African countries; this includes UAE, Qatar, Kuwait, Algeria, Kenya, Tanzania, Uganda, Rwanda, Ethiopia, Nigeria, Ghana and Cameron. Established in Kenya since 1996, Mitsumi Distribution is an authorised distributors for leading global IT hardware brands including Canon, Dell EMC, Hitachi, HP, iSurf, Samsung, Toshiba and Wiko.

Mitesh Shah, Managing Director, Mitsumi Distribution.

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