Marketo and Infor partner to transform customer experience for global enterprises

Marketo Inc, a provider of marketing software and solutions, and Infor, a provider of business applications specialised by industry and built for the cloud, have announced a global strategic partnership to deliver engagement solutions that enable enterprises to build lasting relationships and drive revenue in the Engagement Economy.

“The explosion of digital technologies and touchpoints has made it challenging for enterprises to deliver the experiences that customers demand today,” said Steve Lucas, Chief Executive Officer, Marketo. “Marketers are looking for solutions that enable a seamless and meaningful experience across devices and channels. Our partnership with Infor provides market-leading engagement technologies that enable brands to create personalised and authentic experiences at scale for their customers. The partnership also broadens distribution of engagement technologies to meet the increasing global market need.”

This strategic partnership brings together two market leaders who are delivering innovative customer engagement solutions unmatched by the legacy marketing stack vendors. More specifically, the strategic partnership will:

• Create more value for the market by integrating Marketo’s Engagement Platform with Infor’s Customer Experience Suite to provide marketers with a more complete view of their customers so they can create personalised and authentic experiences that engage them across channels and devices
• Broaden the reach of Infor and Marketo’s engagement solutions across their combined customer base
• Drive greater sales and marketing alignment by providing account teams with a deep, holistic view into their customers’ journeys, and enabling them to deliver the best experience to every customer at scale
• Leverage an experienced sales engine focused on CMO relationships

“Engaging with target buyers today means doing so on their terms. Gone are the days of ‘spray and pray’ marketing. The Infor + Marketo solution aligns with our overall digital transformation strategy providing customers speed to transform while adding value to relationships at the right time, through the right channels; better than anything else available,” said Charles Phillips, CEO of Infor.

Infor’s Customer Experience (CX) platform, with key customer interaction points across departments, combined with Marketo’s Engagement Platform will change the role of the CXO and redefine the delivery of customer advocacy and engagement across the enterprise.

“Enterprises are desperate to simplify and coordinate all of their customer engagement technologies,” said Gerry Murray, Research Director, Sales and Marketing, IDC. “Managing the customer experience requires a holistic approach across all customer-facing departments and systems such as marketing, e-commerce, sales, finance, and service and support. Innovative partnerships, like the one between Marketo and Infor, will change the game in the enterprise by enabling seamless, scalable engagement solutions that drive business impact.”