Linksys has launched an integrated portal that gives its partners resources and structured training to help them sell its products more effectively. Especially smaller unmanaged partners will benefit hugely from the portal. This is a next step in Linksys’ continuous investments in channel partnerships. Small and medium-sized businesses – also called SMEs – comprise 95% of Dubai’s enterprise population, employing about 42% of its workforce and contributing 40% to the emirate’s GDP, according to government report The State of Small and Medium Enterprises in Dubai.
The Linksys Channel Partner Programme enables partners to monitor their growth and assess their progress through a structured scheme devised to develop their capabilities.
“This fully integrated online platform is part of our continuous investment in channel partnerships. It extends a helping hand to our smaller distributors, retailers and marketers,” said Amanullah Khan, Managing Director, Linksys, Middle East, Turkey and Africa, a global vendor in networking solutions for the home and business. “Combining a wealth of information with a structured training scheme, it equips retailers and resellers with the skills, know how and confidence to operate more effectively and thus boost their profits.”
The centralised platform houses all the data partners may require, including product information, reference sites, white papers, and configurated tools and data. Helping to motivate partners to sell its solutions more effectively, it also managing their skill sets to deliver tailored training alongside an innovative incentive scheme.
Partners are divided into managed and unmanaged categories under three tiers – gold, silver and bronze. The channel partner programme has a variety of loyalty programmes that are intended to reward partner’s efforts and motivate them to boost their profitability.
Holding onto the position of an industry leader in networking, Linksys continues to invest in enhancing its SMB product portfolio, bringing technology innovation to the marketplace, making it easier for business to deploy and manage the network and thereby helping them to improve efficiency and reduce cost. Linksys has seen exponential growth year-on-year, exceeding the market average.
Linksys SMB Networking product portfolio includes a wide range of VPN routers, business access points, and unmanaged, smart-managed, managed and POE switches. Linksys’ performance perfected solutions and innovative products and technologies make it a preferred vendor among its partners and customers alike.
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