Infor and LinkedIn partner to help boost sales productivity

Infor, a provider of business applications specialised by industry and built for the cloud, has announced a new integration of Infor Customer Relationship Management (CRM) with LinkedIn Sales Navigator. Specifically, Infor has completed its integration to LinkedIn Sales Navigator, which is designed to create a streamlined experience between the two applications, with the goal of arming sales professionals with pertinent data to deliver more valuable customer interactions.

LinkedIn Sales Navigator for Infor CRM can provide users with deep relational data across all applicable devices in real time. This integration is designed to deliver new tools to assist sales professionals in discovering the best ways to get introduced through TeamLink, identify new contacts with contextual lead recommendations, be alerted to job and company changes, and ‘Icebreakers’, which can be great relationship selling tools that show shared connections, experiences and interests, plus a link to a lead’s recent activity stream.

Infor CRM can provide a complete view of applicable customer touch points across sales, marketing, customer service and support teams, and can help organisations maximise the impact of interactions across the entire customer life cycle. Designed and built with sales professionals in mind, LinkedIn Sales Navigator taps into the power of LinkedIn’s more than 500 million member network to help sales professionals find and build relationships with prospects and customers.

“It’s no exaggeration to say that salespeople succeed or fail by their contact data,” said Jason Rushforth, Vice President and General Manager, Infor Customer Experience. “Integrating leading tools such as LinkedIn Sales Navigator to Infor CRM can help arm our customers with the information they need to be competitive in today’s aggressive selling environment.”

To learn more about Infor CRM, visit www.infor.com/crm and to find out more about LinkedIn Sales Navigator visit business.linkedin.com/sales-solutions/sales-navigator.