HP repositions as printing vendor for specialised materials and applications

by Agency News   2 February, 2017
HP repositions as printing vendor for specialised materials and applications

Ernest Azzam, Regional Business Manager, Large Format Printing, HP Middle East, Mediterranean and Africa.

At Sign and Graphic Imaging Middle East 2017, HP Inc showcased a broad portfolio of its latest large-format products and solutions that demonstrated business and costs benefits to print service providers. The HP stand featured a custom-built lounge area decorated with latex printed materials, which demonstrated the printing capabilities of its latest products, catering to the interior design industry.

HP’s latex printing technology allows for businesses to transform the walls of residential, commercial, and consumer spaces, offering a new innovation to interior designers and decorators. The installation on the stand is of a lounge room decorated with latex printed application. The floor graphic, canvas, wallpaper, window blinds and sofa synthetic leather and textile cushions are all printed, using the latex printing method that is unique to HP.

Customers can choose from a wide range of flexible coated and uncoated materials and expand, offering unlimited opportunity to the interior world. HP Latex Inks offer the versatility to print on both coated and uncoated media while enabling high-speed, high-productivity printing. The water-based formulations of HP Latex Inks reduce the impact of printing on the environment.

New products showcased at the HP stand in SGI Dubai 2017 were:

HP Latex, 335 Printer

Building on years of third-generation HP Latex technology innovation, the HP Latex 335 Printer delivers high image quality, productivity and durability, as well as prints coming out completely dry and ready for finishing and delivery.

HP Latex 560 and 570 Printers

Designed for medium-to-large PSPs with increasing print volumes, the 64-inch HP Latex 560 and 570 Printers enable customers to manage a variety of print jobs and production peaks at a low upfront investment.

HP Latex 1500 Printer

The 126-inch HP Latex 1500 Printer offers a robust and affordable super-wide printing solution. The new printer provides fast turnarounds on a broad range of indoor and outdoor applications, including PVC banners, self-adhesive vinyl, textiles and double-sided prints.

PageWide XL 8000 Printer

Based on reliable HP Thermal Inkjet technology and HP PageWide XL pigment ink, the HP PageWide XL 8000 Printer offers high quality at high printing speeds. Scalable to meet a wide range of application and performance requirements, HP PageWide Technology saves up to 50% in total production costs in the fastest large-format monochrome and color printer.

Michael Smetana, Head of Marketing, Graphics Solutions, HP Europe, Middle East and Africa added: “The interior and design industries are growing at considerable rates, with companies in the UAE spending up to Dh300 million, taking the top spot in the GCC on interior design expenditure. This proves there is great potential for manufacturers to introduce new and innovative technologies to meet this growing demand.”

Ernest Azzam, Regional Business Manager, Large Format Printing, HP Middle East, Mediterranean and Africa stated, “We are excited to continue to be a part of SGI this year. SGI is not only a platform for us to introduce and showcase revolutionary solutions and technologies, but it is also a platform to interact with our customers, understand their needs and requirements.”

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