HP launches advanced secure A3 printer in UAE

by Pippa Sanderson   24 April, 2017
HP launches advanced secure A3 printer in UAE

HP's Pagewide A3 multifunction printer.

HP Inc has launched its new A3 multifunction printers (MFPs) in the UAE. This next generation portfolio is designed to provide qualified channel partners with the ability to offer higher levels of customisation that meet a wider range of customers’ printing needs.

The new A3 portfolio transforms today’s copier experience for customers and service professionals by offering advanced security features, affordable colour via HP’s PageWide printing technology and longer device uptime via HP’s Smart Device Services technology.

“We set out to offer our partners a robust portfolio of A3 MFPs with disruptive technologies and a range of finishing options to meet current and future printing needs,” said Stephane Rogier, Head of Print Business unit, HP Inc. “Today, we’re delivering on that promise, along with our mission to continue reinventing the market. Using the vast knowledge we’ve gained through our large-scale commercial printers, we streamlined our designs, improved print speeds and enabled higher-quality printing for a lower cost.”

HP has signed and on-boarded more than 500 resellers worldwide, representing many of the largest and fastest growing partners in their respective geographies. With the arrival of the A3 portfolio, partners now have new ways to grow revenue and margins in this $55 billion channel-led opportunity.

Advancing security and protecting networks
Globally, 61 per cent of organisations reported at least a single print-related data breach in the past year. HP’s own estimates indicate that less than 2 per cent of the hundreds of millions of business printers in the world are secured. Embedded with the most advanced security features available on the market, necessary to combat the growing number of threats targeting business MFPs, the new HP A3 printers are the world’s most secure enterprise MFPs available.

Considering that modern MFPs now behave more like PCs, and the fact that less than 2 per cent of the world’s hundreds of millions of them are properly secured, improving print security is a top priority for businesses. HP’s enterprise-class MFPs incorporate a comprehensive suite of security features that protect devices, data and documents, creating a layered security approach needed to combat advanced attacks.

Cloud-based innovation and reduced costs
HP’s portfolio of A3 MFPs – including three PageWide platforms and 13 LaserJet platforms – benefit from the new, cloud-based proprietary service optimisation platform, HP Smart Device Services (SDS). SDS delivers maximum device uptime by integrating advanced diagnostics, device-specific troubleshooting and remote remediation capabilities into the industry leading MPS toolsets resellers use today.

The HP PageWide Pro devices make colour printing more affordable, while simultaneously providing best-in-class print speeds. The single and multifunction devices have print speeds ranging from 35 ppm to 60 ppm (up to 80 ppm in General Office mode). PageWide technology is also more sustainable, consuming up to one-seventh the energy of competing colour laser machines in the same class, while producing significantly less packaging waste associated with supplies and long life consumables.

Availability
HP’s A3 MFPs are available through qualified channel partners, or directly through HP. More information can be found here.


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