Etihad Airways adopts Sabre Branded Fares

Etihad Airways introduced technology powered by Sabre that helps personalise the travel experience for passengers, enabling them to easily purchase customised fares. Sabre’s Branded Fares will enable it to effectively market and sell its roster of fares globally through the Sabre Travel Marketplace, reaching more than 425,000 travel agents globally including Sabre’s network in Asia, propelled by the acquisition of the former Abacus operations, which Sabre acquired in July 2015.

Sabre Branded Fares allows airlines to address growing consumer demand for more personalised services that meet individual needs. Using Sabre’s enhanced solution, Sabre-connected travel agents can now provide travellers with Etihad Airways’ Fare Choices, enabling passengers to book different classes of travel with a variety of options, such as bags, seats and mileage to meet specific needs. Fare Choices allow Etihad Airways guests to book different classes of travel with a variety of fare options and benefits tailored to their specific needs.

“Etihad Airways is experiencing strong growth and has a clear strategy to provide its passengers with more choice when booking fares,” said Harald Eisenaecher, Senior Vice President EMEA at Sabre. “We have been working with Etihad Airways to find new ways to further personalise its products and make the booking experience more seamless for passengers. Sabre Branded Fares is just one of several ways we are supporting the carrier’s goals to gain competitive advantage and lead the industry in offering a personalised and customer-centric service to its passengers.”

Travel agents using Sabre can now offer clients more informed choices and a higher level of customer service, while also driving upsell opportunities based on enhanced visibility to specific brand offerings.

“Sabre is a major distribution partner for Etihad Airways and, with its range of technology, is supporting our strategy to offer a customised service to all our guests,” said Danny Barranger, Etihad Airways Senior Vice President Global Sales. “We are very pleased to bring Etihad Airways’ branded Fare Choices to Sabre-connected travel agents and their customers around the world. This means that we are now able to quickly and efficiently distribute our branded fares into the travel agency channel in a way that differentiates our products from those of other airlines.”