The global Distree Diamonds award series for consumer technology brands continued at Distree EMEA 2017. The recipients of Distree Diamond Awards were determined using online voting from distributors and channel partners that participated at this year’s Distree EMEA consumer technology channel event in Monaco from February 21st to 24th.
Liam McSherry, Marketing Director for Distree Events, said: “Distree EMEA featured 120-plus brands with innovative products and go-to-market strategies that appealed to participating channel partners. The Distree Diamond Awards enable distributors to reward the brands that impressed them most at this year’s show.”
During the event, attending distributors and channel partners were asked to assess exhibitors on a range of factors including product portfolio, product roadmap, channel programme, business potential, go-to-market strategy and the quality of meetings and interaction at Distree EMEA 2017.
They were asked to consider all these factors when selecting winners across 18 product categories using the online voting form.
Winners for the Distree Diamond Awards
- DICOTA, Bags and Cases
- KAPTIVO, Business Solutions and Services
- TUNCMATIK, Charging and Power Solutions
- AMD, Components
- PLAYSEAT, Gaming and Gaming Accessories
- AFTERSHOKZ, Headphones
- IRIS, Imaging and Printing
- REBOON, Mobile and Tablet Covers
- SANDBERG, Mobile Accessories
- ELARI, Mobile Phones
- TRENDNET, Multicategory
- MANHATTAN, PC Peripherals and Accessories
- POCKETBOOK, PCs, Tablets and E-Readers
- SMANOS, Smart Home and IoT
- IMMOTOR, Smart Tech, Toys and Connected Devices
- BOOMPODS, Speakers
- SILICON POWER, Storage
- PANZERGLASS, Tablet Accessories
“Channel partners attending Distree EMEA 2017 spent three days meeting exhibitors, discussing business opportunities, learning more about their products, and assessing their plans for 2017 and beyond. These partners were then given the opportunity to recognise companies that they truly believe in a product category,” added McSherry.
The Distree Diamond Awards serve as recognition for companies that offer a compelling channel proposition. Selected by channel partners, the Distree Diamond Awards are a hallmark of quality in terms of go-to-market strategy for brands that are selected to receive an award.
Prior to Distree EMEA 2017, all participating brands were invited to select a maximum of two Distree Diamond categories they wished to enter. The online voting by distributors and channel partners took place from March 2nd to March 7th 2017.
It was previously announced that Distree Middle East 2017 will take place on the 8-10th May at the Meydan Hotel in Dubai, UAE. The three-day channel event unites consumer technology brands and distributors with senior executives and buyers from the region’s leading retailers and e-tailers. Exhibitors pre-schedule one-on-one meetings with retailers and e-tailers attending the event, enabling them to target specific markets or channels for their product portfolio.
Christophe Painvin, Event Director for Distree Middle East, said: “We are excited to move the event to Dubai in 2017. It will open it up to a wider base of exhibitors, many of whom have regional operations based in Dubai. It will also give international companies the opportunity to see how technology retail is evolving in Dubai and how these trends impact the wider Middle East region.”
This year’s event will also see a selection of top consumer technology retailers from Africa invited to attend, providing an additional value-add for exhibitors and access to one of the fastest growing regions for consumer tech demand in the world.
Thousands of pre-scheduled one-on-one meetings take place every year at Distree Middle East. From consumer technology start-ups through to multinational A-brands, the highly effective and efficient Distree event format provides a wide range of business benefits. Hundreds of senior retailer and e-tailer executives are set to attend this year’s event.
The Distree Middle East exhibition area will include a full range of consumer technology products including brands operating in fast-growing categories such as appliances, audio, drones, wearables and smart home solutions. Core consumer technology products such as cameras, gaming kit, PCs, printing, smartphones, storage products, tablets, TVs and a wide range of related peripherals and accessories will also be showcased to retailers at Distree Middle East 2017.
Painvin added: “With organised retail developing fast in Africa and growing demand for consumer tech products, we know that African retailers will be a welcome addition to our delegate mix. There are already well-established consumer tech trade routes between the Middle East and African markets. It was a logical decision to add some of Africa’s top retailers to our channel audience.”
“We are expanding the retailer base to cover a wider mix of retailers such as pharmacies, sports stores, home stores and others that are now selling technology products to consumers,” added Painvin. “We are embracing the wider go-to-market ecosystem for consumer technology products in the Middle East.”
Distree Middle East will also feature an extensive conference programme and awards sessions, giving delegates access to the latest market intelligence in the region. Event Partner GfK will deliver a keynote speech at this year’s event and host a series of workshop sessions for delegates.
The Distree Diamond Awards series will also form part of the programme, giving delegates the chance to recognise the brands that have impressed them most in specific product categories. The event will also include the Middle East Retail Academy MERA: 2017 Awards.
“The Middle East retail channel for consumer technology offers a wide range of opportunities for technology brands and distributors at every stage of development,” added Painvin.
“With more than a decade of experience in the Middle East and close support from the region’s top retailers, we remain fully committed to helping consumer technology brands – at every stage of development – launch, build or manage consumer channels across the region.”
Distree Events specialises in the planning, organisation, staging and management of ICT and CE channel events. Distree Events is a Paris based company owned by Infopro Digital. The team at Distree Events has successfully organised such events for more than a decade, gathering more than 10,000 senior executives from 160 countries during that time. Distree Events spans the entire EMEA region, Asia-Pacific and Latin America with employees based in Paris, Dubai, Moscow, London and Singapore.
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