Dell EMC revamps partner programme for mid-range storage solutions

by Agency News   17 November, 2017
Dell EMC revamps partner programme for mid-range storage solutions

Future-Proof Storage Loyalty Programme provides guarantees, money-saving benefits and investment protection for new Dell EMC Unity and SC Series purchases.

Dell EMC announced a new Future-Proof Storage Loyalty Programme, which offers the industry’s strongest three-year satisfaction guarantee along with customer benefits such as all-inclusive software, hardware investment protection, storage efficiency guarantees, worry-free data migrations and free Virtustream Storage Cloud. This new offering will provide partners with a considerable advantage in meeting the needs of customers looking for future-proofed storage technologies to enhance and grow their business.

Additionally, Dell EMC’s expansion of its industry-leading midrange storage portfolio with two new SC All-Flash data storage arrays, along with key software updates to Dell EMC Unity designed to boost efficiency and cost savings for mixed block and file workloads, provides customers with an even greater value proposition when transforming their IT infrastructure to meet the requirements of the market.

The new Dell EMC Future-Proof Storage Loyalty programme offers customers guarantees and value through the lifetime of their arrays. Unlike other vendor programs that offer fewer benefits and short-term promises, the Future-Proof Storage Loyalty Programme provides robust guarantees, money-saving benefits and investment protection for new Dell EMC Unity and SC Series product purchases.

For partners, the offering will assist conversations with new and existing customers about enhancing operational capabilities with Dell EMC’s leading midrange storage solutions, both now and in the future. Through the Storage Loyalty Programme, Dell EMC provides partners with strong competitive differentiation within the channel, along with a solution that can facilitate shorter sales cycles and strengthen relationships with customers. In addition, offerings such as the Never-Worry Data Migration represent significant opportunities to promote services and drive increased margins.

The Future-Proof Storage Loyalty Programme for Dell EMC Unity and SC Series includes:

Three-year satisfaction guarantee

Dell EMC products will perform as advertised for customers, satisfaction guaranteed.

4:1 All-Flash Storage Efficiency Guarantee

Offered without complex pre-assessments and restrictions.

Never-worry Data Migrations

Customers can seamlessly upgrade to new Dell EMC storage with built-in data migrations that are always online and non-disruptive.

Hardware Investment Protection

Customers get flexible credit towards storage controller upgrades or trade-in credit towards the purchase of any new product across the Dell EMC portfolio.

All-inclusive Software

Dell EMC midrange storage products ship with everything needed to store, manage and protect data with no extra licenses to purchase or maintain.

Built-in Virtustream Storage Cloud for Dell EMC Unity only

Customers can automatically tier files and storage snapshots to the cloud with no capacity costs for one year, up to the programme allotment. Customers purchasing new Dell EMC Unity or SC Series products who have a valid maintenance contract are eligible for the programme at no additional cost.


“We are redefining what it means to buy from Dell EMC and our partners with the new Future-Proof Storage Loyalty Programme, offering benefits such as all-inclusive software, hardware investment protection and a three-year satisfaction guarantee”


“In addition to providing a strong competitive advantage, the Future-Proof Storage Loyalty programme will help Dell EMC partners strengthen their relationships with their customers,” said Michael Collins, Senior Vice President, Channel EMEA, Dell EMC. “Whether engaging with existing customers or competing for new business, our attractive Storage Loyalty offering provides partners with a unique advantage in positioning themselves as trusted advisors, able to better satisfy the needs of the end user and help them to grow in a competitive market.”

“To help our customers with datacentre modernisation, we are delivering innovative features and performance in the new SC All-Flash and also boosting the efficiency and utility of Dell EMC Unity in the latest Unity OS software update,” said Jeff Boudreau, President, Storage Platforms, Dell EMC.

“We are also redefining what it means to buy from Dell EMC and our partners with the new Future-Proof Storage Loyalty Programme, offering many benefits such as all-inclusive software, hardware investment protection and a three-year satisfaction guarantee that is the longest and strongest amongst our competitors.”

Optimised for All-Flash, the new Dell EMC SC All-Flash storage arrays offer premium performance and enterprise-ready features. SC All-Flash arrays are designed to help customers modernise their datacentres to gain more speed, efficiency and cost-savings from existing applications. It is also designed to help customers open up possibilities for the business to support new flash-enabled use cases and workloads.

SC All-Flash will be available in December. The new Unity OS v4.3 will be made available in January 2018 to Dell EMC Unity customers with a valid support contract. The Dell EMC Future-Proof Storage Loyalty programme is available now with the purchase of any new SC Series or Dell EMC Unity data storage array directly through Dell EMC or any of its certified channel partners.

Dell Financial Services DFS offers a variety of flexible consumption payment solutions that enable customers to acquire IT and plan for growth and future storage demands. Additionally, Dell EMC Services provides customers with a complete portfolio of technology implementation and support services available, addressing diverse IT needs with choice, flexibility and scale.

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