Cisco announced that it will invite Middle East countries, organisations and businesses to re-imagine a digital reality at Gitex Technology Week 2016 in Dubai. IT solutions provider GBM will be Cisco’s exclusive channel sponsor at Gitex 2016. As the momentum of digitisation gathers pace across the region, Cisco and GBM will showcase smart technology solutions that include collaboration, security and mobility at the event. They will also demonstrate key business architectures and industry focused use cases that are driving business outcomes in industries such as hospitality, transportation and aviation.
Cisco will place the spotlight on its recently launched solutions including Tetration Analytics platform, Digital Network Architecture and Digital Ceiling Framework, in addition to its latest technologies for datacentres, cloud, security, and collaboration. At the event, Cisco will also demonstrate its digital solutions and technology across multiple verticals including public safety and security, aviation, education, transport, public sector, banking and finance, and oil and gas, amongst others. In addition to showcasing real life smart city scenarios, the company will highlight how implementing a digitisation strategy will enable Middle East countries and organisations to reap the full benefits of the Internet of Things.
“As we move into an era of complete digitisation, Middle East governments and organisations are rethinking their value propositions, business models and how they approach their infrastructure to improve quality of life, citizen services and business outcomes. Most regional governments and organisations have already begun their digital journey to create a better tomorrow for their citizens, customers and employees,” said Mike Weston, Vice President, Cisco Middle East.
“As the region’s premier ICT exhibition, Gitex offers an ideal platform for Cisco to demonstrate how digitisation has the potential to create sustainable and positive impact for every area of society. Through demos at our stand, we plan to highlight real life, industry relevant scenarios that demonstrate how our technology solutions can help accelerate our clients’ digital transformation journey, help them re-imagine their businesses and identify what is possible when technology and business strategies come together seamlessly,” he added.
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